Real estate chatbot: the seven questions buyers ask at 10pm, and how to answer them

Property websites get their busiest traffic after dinner. People scroll listings on the sofa, find one they like and have a question. If the only option is a form, most of them keep scrolling. A real estate chatbot that answers in the moment, in the agency’s own voice, turns that evening browsing into booked inspections and briefed agents.

1. Is it still available?

The most common question and the easiest to lose a lead on. The chatbot should confirm availability, mention anything useful such as an upcoming open home, and ask whether the person is buying to live in or to invest. That one follow-up tells your agent more than most forms do.

2. Can I see it this weekend?

Offer the next open home, or offer to arrange a private inspection and take a preferred time. The goal is a date in the diary before the conversation ends.

3. What is the price guide?

Answer from your approved information, in the way your agency is comfortable with. Where a figure cannot be given, explain how the campaign works and offer the agent’s call. Never let the chatbot invent a number.

4. What are the strata fees, rates or land size?

Factual details from the listing. A good knowledge base answers these instantly and consistently, which is exactly the kind of question that otherwise waits until morning.

5. What is the area like?

Schools, transport, shops, commute times. Add this once per suburb and the chatbot can answer warmly and specifically, which is where it starts to sound like a local agent rather than a bot.

6. Do you have anything similar?

The question that reveals a serious buyer. The chatbot should capture what they are looking for, budget range, bedrooms, suburbs, timeline, and hand it to the agent as a brief, not just a name.

7. Can you appraise my place?

Sellers ask too, often on a buyer’s listing. Recognise the question, gather the address and timeline, and route it to the right person. It is one of the highest-value conversations your website will have.

What the agent receives

By 9am, a lead that reads: Emma, relocating in March, wants Saturday’s 11am inspection, also interested in three-bedroom homes in two nearby suburbs. That is a very different first call from Hi, you filled in a form.