How it works / Brand voice
A chatbot designed around your brand voice
We shape the tone, wording and personality of your AI chatbot around your brand, so visitors feel they are talking to your business.
Compare three tones of voice
What goes into your chatbot
Personalisation is more than inserting a company name into a greeting. It shows up in how a question is asked, how much detail is offered and how the next step is introduced. A professional-services firm may need a different conversational style from a hospitality brand, even when both want to be warm and clear.
What your customers see
How we do it, step by step
01
Define the voice in practical terms
Choose concrete traits such as concise, warm, measured or direct. Use examples of your own phrasing so the direction is more useful than a list of adjectives.
02
Apply it across the conversation
Review greetings, answers, follow-up questions and invitations to contact your team. The voice should remain consistent when the assistant is uncertain or cannot complete a request.
03
Refine through examples
Compare realistic conversations with your expectations. Adjust wording and the amount of detail before approving the experience for launch.
A conversation like yours
An example chatbot conversation
What we need from you
Your preferred tone, examples of good customer communication, words you use or avoid, common customer situations and the level of formality that fits your business.
When the chatbot hands over to your team
Human-sounding language should not imply that the assistant is a human member of your team. It should remain clear about its role and avoid unsupported promises.
We agree where each enquiry goes before launch: your form, booking link or team contact. If you need an extra connection, we’ll scope it with you.
Frequently asked questions
Get a done-for-you AI chatbot
Show us your website and tell us what a great lead looks like. We’ll show you what your chat could sound like.